The Dignity in Care Campaign, launched in November 2006, aims to stimulate national debate around the need for people receiving care services to be treated with dignity and respect.

The dignity challenge

As part of the campaign, health and social care organisations have been asked to meet the dignity challenge, which states that high-quality care services that respect people's dignity should:

  • Have a zero tolerance of all forms of abuse;
  • Support people with the same respect you would want for yourself or family member;
  • Treat each person as an individual by offering a personalised service;
  • Enable people to maintain the maximum possible level of independence, choice and control;
  • Listen and support people to express their needs and wants;
  • Respect people's right to privacy;
  • Ensure people feel able to complain without fear of retribution;
  • Engage with family members and carers as care partners;
  • Assist people to maintain confidence and a positive self-esteem; and
  • Act to alleviate people's loneliness and isolation.

Who we are challenging

  • Service providers to ensure their services respect dignity
  • Commissioners to commission only services that respect dignity
  • The public to test how local services measure up and to tackle rather than tolerate services that don't respect dignity

Register as a Dignity Champion

A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human right, not an optional extra. They believe that care services must be compassionate, person centered, as well as efficient, and are willing to try to do something to achieve this.

Sign up as a Dignity Champion and see how you can play a part and make a difference to the way local services are delivered.

Becoming a Dignity Champion

See me and care campaign

See me and care is a campaign organised by Kirklees Safeguarding Adults Board aimed at health and social care workers. It's all about putting "yourself in others shoes" and thinking about the level of care you provide and whether this is how you would like yourself or those you care for to be treated.

Many issues can be dealt with quickly and resolved immediately. This campaign is all about staff taking responsibility for their actions, noticing when things are not quite right, challenging others and taking action, and if necessary raising the issue with your manager.

Campaign posters

It's the little things that staff can do that has a big impact on thos receiving care services and the campaign plays on various images which highlights bad practice and good standards of care.

Kirklees Safeguarding Adults Board - View my 'See Me and Care 2014' set on Flickriver Kirklees Safeguarding Adults Board - View my 'See me and care 2013 campaign' set on Flickriver