Huddersfield Pride Ltd was set up by Kirklees Council in 1995 to deliver the first SRB Programme for the town and further to this oversaw the delivery of the two further SRB Programmes: SRB3 in Dalton, Rawthorpe and Moldgreen, known as the DRAM Programme, and the SRB5 Huddersfield: A Platform for Change Programme.

The company also managed the European funded Creative Town Initiative.

Huddersfield Pride Ltd began back in 1995 working as a partnership organisation ensuring that local people and local organisations were at the forefront Huddersfield’s regeneration and had a real and sustainable role in implementing it.

The company was led by a Board of Directors that included representatives from many of Huddersfield’s local communities, including; local community organisations, local businesses, Kirklees Council, the University of Huddersfield, Huddersfield Technical College, the Mid-Yorkshire Chamber of Commerce and Industry, Kirklees Council for Voluntary Service and Kirklees Racial Equality Council.

Sub-groups of the Board worked on a more intimate level with those programmes that focused on specific social or geographical areas. This allowed relevant local experts to steer Huddersfield’s regeneration and bring many people from many different areas together, working in partnership to achieve regeneration.

The Company managed funds to ensure that the strategic objectives and associated outputs were met. The delivery of many projects was "subcontracted" to delivery agencies who were mostly also funding partners. This approach was important to ensure the company achieved its investment targets and it helped to make the public funding stretch further.

It stands for Single Regeneration Budget. In 1994 the Government lumped together over 20 pots of money from a range of Government Departments which provided financial support for local initiatives. Each of these pots offered money for different types of activity; the SRB put all of these into one single pot.

SRB introduced a competitive bidding process, the SRB Challenge Fund - funding was no longer guaranteed to certain organisations or areas and instead given to programmes with a partnership approach in the geographical areas that needed it most.

Huddersfield had 3 successful SRB bids - Huddersfield Challenge, DRAM and Huddersfield: A Platform for Change. Dewsbury also benefited through SRB with the Fabric for the Future programme, managed by the Dewsbury Partnership.